Pioneering a
sustainable blog is not an easy matter. For example like me who manages health
blogs and simultaneously develop technology-specific and other blogs is much more not easy
anymore.
A little story
about my first start to blog when my newborn 3rd child died. Sad and unstable
emotion at the time made me resign from the company where I work.
Things are
getting tougher when I'm cheated of tens of millions of dollars, which not only
affected me but also my wife and kids until now. The economic condition of our
family is very difficult. There was a time when we were hungry all day because
there was no money.
When my business
always fails, the wife who is an employee but his salary runs out to pay the
bank installments, that's when I fill my day by writing my first blog
www.akubisapa.blogspot.com until now while pioneering other businesses.
You will not
believe me, I may be the only blogger who has no laptop or hp until now (my
forerunner to make blog teknolohgi). Hp I share a loan with my wife, laptop I
borrow from anyone or I edit only via mobile phone Nokia x very lagging behind
the latest model of hp that I often review on my blog.
Describing hp or
latest technology electronics, makes me hope someday I have it. And hope you
readers benefit from articles that I type or quote from other sites.
Back to theme,
the toughest challenge of managing blogs, in outline, is similar to a digital
startup. First: look for differentiation. Honestly, this is the longest time
consuming me when publishing an article or launching a blog, a few months ago.
Questions like, what are the advantages / advantages of my blog? haunted me for
weeks.
Second: whether
my blog is good enough in a field that I do not think I mastered. Simply put
this, what are our reviews about gadgets and latest technological devices, I
typing it hard especially pake this ordinary mobile phone plus the screen has
been broken, u make y font, if compared to their bloggers or other site owners,
so some articles I was forced to quote or ask a trusted source? And do not
forget, this is a vlogger era. They are usually quicker to review things, the
pictures are good, the loyal followers are many. Personally, to be honest, I do
not believe in myself, feel myself not good enough, mediocre. In the end, I am
stressed.
Third: what else
if not a business model? How to keep this blog sustainable in business until
10, 20, 30 years into the future?
These three
questions come from my reflection.
Up to here, the
future of marih looks cloudy. Dark clouds will be a rainstorm when I start to
enter the question: how to bring blog visitors to get income?
Well, not many
business models of blogs or sites are really new. First and foremost ads in all
forms (including community events), subscription models, and models receive
donations. The second and third are very undeveloped. We are not used to pay
paywall, let alone give donation to the author or site that we read, as run The
Guardian.
So, yes back again
and back to advertising. This means that beginners, especially my limited all
this is definitely sandwiched between the giants. No, the giant is not a blog
or an established site, but Google with all its derivatives and Facebook.
The business
reality that is quite bitter for the manager of the blog is: those who review
and help-directly or indirectly-the sale of a vendor's merchandise, but Google
and Facebook are billed for. Why? yes because when the vendors need
publication, they will come to the blog atsu sites that visitors thousands of
per day, but when they want to spend on advertising budget, they will choose
both platforms earlier.
Yes, there are,
vendors who also advertise on blogs directly. However, they will choose tier 1
or 2 media, and that is actually very reasonable. We too, if you have money and
want to advertise, it will definitely choose the best media is not it?
Then, how can my
blog survive? The answer: from adsense refund or other advertisers. There are
still many vendors or companies who are aware that they need to maintain a good
business support ecosystem. One component is a review of a blog. Therefore,
those who are self-aware are usually still allocate a dime to support small
blogs, although I myself have not contacted the owner of the product to be
advertised directly. Maybe this little money usually flows in the form of
advertising or sponsorship by reviewing their products.
My Dream is:
Make my blog
really as a blog information or tempanya article articles useful without any ads.
This means I have to make another business as a money producer, then stream
some to support the look of my blog. At the same time, genjot quality blog
articles to attract readers as much as possible while strengthening its
influence on the industry as a whole. This is done at least until my blog will
be able to support itself in dignity.
Dignity means no
need to prostitute yourself too early, or fucking begging for ads. He can
actually focus on the most important thing in his life: you are the readers!
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